Privacy policy

ALVORA RITUALS
PRIVACY POLICY
Last Updated: August 11, 2026
At Alvora Rituals, we respect your privacy and are committed to protecting your personal information. This
Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our
website, place an order, contact us, interact with our services, or purchase our products through our website or
authorised marketplace channels.
By using our website or providing your personal information to us, you acknowledge this Privacy Policy and
understand how your information may be handled as described below.
1. BUSINESS INFORMATION
Alvora Rituals
G-1001, Rameshwaram Regency, Mota Varachha,
Surat, Gujarat – 395008, India
GSTIN: 24AFUFS2590G1ZJ
Email: help@alvorarituals.com
Phone: +91 9016830759
2. INFORMATION WE COLLECT
Depending on how you interact with us, we may collect the following categories of information.
2.1 Information You Provide Directly
• Full name
• Mobile number
• Email address
• Billing address
• Shipping/delivery address
• PIN code and city/state
• Account information, where applicable
• Order and purchase details
• Product preferences that you voluntarily provide
• Customer support communications
• Return, refund, replacement, or complaint information
• Product reviews, photographs, videos, or feedback that you voluntarily submit
2.2 Payment and Transaction Information
When you make a purchase, we may receive information necessary to confirm and process your transaction, such
as:
• Order amount
• Payment status
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• Transaction reference
• Payment method
• Order ID
• Refund or payment-related information
Payment credentials such as complete card numbers, CVV numbers, UPI PINs, passwords, or banking passwords
are generally processed by the applicable payment service provider and are not intended to be stored by Alvora
Rituals.
2.3 Automatically Collected Information
When you visit our website, certain technical information may be automatically collected, including:
• IP address
• Device type
• Browser type
• Operating system
• Website pages visited
• Date and time of access
• Referral source
• Approximate location derived from technical information
• Website interaction and usage information
• Cookies and similar technologies
2.4 Information From Marketplaces
If you purchase Alvora Rituals products through an authorised third-party marketplace, we may receive information
from that marketplace that is necessary to fulfil, support, or manage your order. Your use of such marketplace
services may also be governed by the marketplace's own privacy policy and terms.
3. HOW WE USE YOUR INFORMATION
We may use your information for the following purposes:
• Process and fulfil your orders
• Confirm payments
• Arrange delivery
• Send order and shipping updates
• Provide customer support
• Process cancellations, refunds, and replacements where applicable
• Respond to questions, complaints, and requests
• Verify transactions
• Prevent fraud, abuse, and unauthorised transactions
• Detect and investigate suspicious activity
• Improve our website, products, and customer experience
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• Understand website usage and performance
• Conduct analytics and business analysis
• Maintain business, accounting, and transaction records
• Communicate important service-related information
• Send promotional offers and marketing communications where permitted and where the required consent or
other lawful basis exists
• Comply with applicable laws, regulations, court orders, and lawful government requests
• Protect our rights, property, customers, and business
We will seek to use personal information only for purposes that are reasonably connected with our business
operations and applicable legal requirements.
4. MARKETING COMMUNICATIONS
Where permitted by applicable law and where the required consent or other lawful basis exists, we may send
promotional communications through email, SMS, WhatsApp, telephone, or other available communication
channels.
Marketing communications may include:
• New product announcements
• Discounts
• Special offers
• Product launches
• Promotional campaigns
• Alvora Rituals updates
You may opt out of promotional communications at any time by using the unsubscribe option provided in a
communication, where available, or contacting help@alvorarituals.com.
Opting out of marketing communications will not necessarily stop essential transactional or service
communications relating to orders, payments, shipping, delivery, replacements, refunds, customer-service
requests, security or account matters, or important changes to our services or policies.
5. COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies, pixels, tags, analytics tools, and similar technologies.
These technologies may be used to:
• Operate essential website functions
• Maintain shopping-cart functionality
• Remember preferences
• Understand website traffic
• Analyse website performance
• Improve website functionality
• Measure advertising effectiveness
• Support marketing and remarketing activities where applicable
• Detect fraudulent or unusual activity
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You may manage or disable cookies through your browser or device settings. Disabling certain cookies may affect
the availability or functionality of some parts of our website.
6. SHARING AND DISCLOSURE OF INFORMATION
We may share personal information where reasonably necessary to operate our business, provide services,
complete transactions, comply with law, or protect our rights.
Depending on the circumstances, information may be shared with:
• Shopify and website/e-commerce service providers
• Payment gateways and payment processors
• Courier and logistics partners
• Order fulfilment providers
• Hosting and technical service providers
• Analytics providers
• Advertising and marketing service providers
• Email, SMS, and communication service providers
• Customer-support service providers
• Professional advisers, consultants, accountants, or legal advisers
• Government, regulatory, law-enforcement, or judicial authorities where required or permitted by law
• Business partners or service providers involved in legitimate business operations
We aim to share only information reasonably necessary for the relevant business, operational, legal, security, or
service purpose.
We do not sell your personal information.
We do not sell your personal information as a standalone product to third parties.
7. PAYMENT INFORMATION
Payments made through our website may be processed by third-party payment gateways or payment service
providers. Payment service providers may collect and process payment information according to their own privacy
policies, terms, and security practices.
Alvora Rituals may receive transaction information necessary to confirm payment, process an order, provide
customer support, process an approved refund, maintain transaction records, and prevent fraudulent transactions.
We do not request or require customers to provide passwords, UPI PINs, OTPs, CVV numbers, or complete
banking credentials to our customer-support team for processing orders or refunds.
8. DATA SECURITY
We take reasonable technical and organisational measures to protect personal information against unauthorised
access, unauthorised disclosure, misuse, alteration, loss, destruction, and security incidents.
However, no website, internet transmission, electronic storage system, or method of data transmission can be
guaranteed to be completely secure.
If we become aware of a personal-data security incident that requires notification under applicable law, we will take
appropriate steps in accordance with applicable legal requirements.
9. DATA RETENTION
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We retain personal information only for as long as reasonably necessary for legitimate business, contractual,
operational, security, or legal purposes.
This may include retention for:
• Order fulfilment
• Customer support
• Accounting and taxation
• Legal compliance
• Fraud prevention
• Dispute resolution
• Business record keeping
• Regulatory requirements
• Enforcement of agreements
The applicable retention period may vary depending on the nature of the information and the purpose for which it is
processed.
When personal information is no longer reasonably required, it may be securely deleted, anonymised, or otherwise
disposed of, subject to applicable legal and regulatory requirements.
10. YOUR PRIVACY CHOICES AND REQUESTS
Subject to applicable law, you may have certain rights and choices regarding your personal information. Depending
on the applicable legal framework, these may include the ability to request information regarding personal data
held by us, request correction of inaccurate or incomplete information, request deletion of personal information
where legally applicable, withdraw consent where processing is based on consent, opt out of promotional
communications, and raise a privacy-related complaint or grievance.
To make a privacy request:
Email: help@alvorarituals.com
Phone: +91 9016830759
We may need to verify your identity before processing certain requests in order to protect your information and
prevent unauthorised access. We will process valid requests in accordance with applicable law and within
applicable legal timelines.
11. THIRD-PARTY SERVICE PROVIDERS AND WEBSITES
Our website may contain links, integrations, payment services, social-media features, advertisements, or other
services operated by third parties, including payment providers, social-media platforms, advertising platforms,
analytics services, courier/logistics services, marketplaces, and other technology or service providers.
Third parties may have their own privacy policies and terms. Alvora Rituals is not responsible for the privacy
practices, security, content, or policies of third-party websites or services. We encourage customers to review
applicable third-party privacy policies before providing personal information directly to those services.
12. CHILDREN'S PRIVACY
Our website is intended for general consumers. We do not knowingly collect personal information from children in
circumstances where such collection is prohibited by applicable law. If you believe that personal information
relating to a child has been provided to us inappropriately, please contact us so that we can review the matter and
take appropriate action where required.
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13. DATA FROM REVIEWS, FEEDBACK, PHOTOGRAPHS AND TESTIMONIALS
If you voluntarily submit a product review, feedback, photograph, video, testimonial, or other content to Alvora
Rituals, we may process that information for customer-service, product-improvement, website, or marketing
purposes, subject to applicable law and any permissions that may be required.
Please avoid submitting sensitive personal information in publicly visible reviews or comments. Where we intend to
use identifiable customer content for promotional purposes in a manner requiring permission, we will seek the
appropriate permission where required.
14. FRAUD AND SECURITY MONITORING
We may process certain information to detect, investigate, and prevent fraudulent transactions, payment abuse,
fake orders, unauthorised account activity, manipulation of promotional offers, repeated abusive claims, website
security incidents, and other unlawful or harmful activity.
This may include analysing transaction, device, order, delivery, and website activity where reasonably necessary
and permitted by applicable law.
15. DATA TRANSFERS AND SERVICE PROVIDERS
Some of our technology, payment, analytics, advertising, communication, hosting, or other service providers may
process information using systems located outside your state or outside India. Where applicable, we will take steps
required by applicable law concerning such processing or transfers.
16. GRIEVANCE REDRESSAL
Grievance Officer: Alvora Rituals Customer Support Team
Email: help@alvorarituals.com
Phone: +91 9016830759
Business Address:
G-1001, Rameshwaram Regency, Mota Varachha,
Surat, Gujarat – 395008, India
We will make reasonable efforts to acknowledge and address privacy-related concerns in accordance with
applicable law.
For consumer complaints relating specifically to products, orders, shipping, replacements, refunds, or other
e-commerce matters, please also refer to our Terms & Conditions and Refund, Return & Replacement Policy.
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business, products and services,
technology, data-processing practices, or legal and regulatory requirements.
The updated version will be published on this page with a revised Last Updated date. Where required by
applicable law, we may provide additional notice regarding material changes.
18. CONTACT INFORMATION
Alvora Rituals
Email: help@alvorarituals.com
Phone: +91 9016830759
Business Address:
G-1001, Rameshwaram Regency, Mota Varachha,
Surat, Gujarat – 395008, India
GSTIN: 24AFUFS2590G1ZJ
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© 2026 Alvora Rituals. All Rights Reserved.
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